3B Alignment Exercise
If you are currently employed, look across your written codes or guides of behaviour. If you are self-employed, you may not have these written down, so this might be an opportunity for you to do so. Alternatively, go to a different organisation’s website and try to find this type of information: 1. On the business side, what are the vision, and purpose or mission? 2. On the brand side, what is the “brand promise”? This may be stated in a slogan or in a customer-facing advertisement, website, or brochure. 3. On the behaviour side, what are the “core values” or “principles”? Some organisations also have an Employee Value Proposition (EVP), a competency framework, a leadership model, or some kind of “our ways of working” model, if this is available. Each of these codes or guides have their own particular use, so they will not be the same. But they are also general guides to behaviour. Ideally, therefore, they should be connected in some way and support each other. To what degree do you see an alignment between the codes or guides across business, brand and behaviour? Please reflect on what you learned doing this exercise in just a few sentences. You need to submit at least 200 words to pass this assignment.
Brand: Artesco
1. The vision is: "To be the leading company in the manufacture of school supplies and achieve greater recognition in Latin America."; while the mission is: "Satisfy the demand of our customers by manufacturing innovative products, with excellent quality standards and the best market price."
2. The brand promise of Artesco is to awaken the talent and creativity of adults and children by offering the best variety of school and office supplies at an affordable price; just as seen in their company slogan: "Awaken your talent"
3. Artesco's principles include valuing Peruvian culture and its population, as the one to which its products are mainly directed: children; as well as maintaining its fun image at a low cost by selling school or art supplies to maintain the culture of art and creativity in society. Overall, the alignment between the vision, mission, brand promise, and principles suggests a consistent focus on providing innovative, affordable, and culturally relevant school and art supplies while nurturing creativity.