Look at the worksheet on slides 29 and 31 from the video “Designing brand experiences, part 2”. Think of the brand promise (this was the “Bar Stool Test” in the To Do from Module 1) for one of your own brands or, if you are not employed, a brand you are particularly interested in. Select a single momentthat-matters along the customer/consumer journey – e.g., making a payment, complaint handling, usage, communications, social media, contract renewal – and describe how you can better bring the brand to life. Please reflect on how your idea will improve the delivery of the brand promise in just a few sentences. You need to submit at least 150 words to pass this assignment.
Awareness, Customer identifies a need or wants to find a new playground. They begin initial research online or through word-of-mouth. We Implement SEO and targeted advertising. Maintain an active and engaging social media presence Improve user experience (UX) with a primary focus on web app development This will create an experience that moves the customer towards participating within the website community.