Choose your organization or, if you are not employed, a brand you are particularly interested in and do the “brand bar stool test”: Ask 3-5 people who know the brand (e.g., colleagues at work or family/good friends if you are not employed) to describe the brand in a single or a maximum of two concepts. Warm them up with the brand guessing exercise from the “Brand Identity & Brand Image” video, where Volvo = SAFE and Disney = MAGICAL. Do people have a clear sense of what the brand stands for? Please reflect on what you learned doing this exercise in just a few sentences. You need to submit at least 100 words to pass this assignment.
I am associated with a software firm. One of the things that deal with it is the production, sales, and service of a CRM - Customer Relationship Management tool. Here is what I learned in this process of association: People in the organization overlook the fact that the main aim of the organization is to ensure that significant positive changes in the business process take place for customers but they sometimes overlook that aspect since it is a software company. The other people associated Enjay with learning new things. Several initiatives to foster innovation and learning take place which help them grow personally and in their work. This makes the brand keep up with all the technological advancements that take place. Customer-oriented. All the products are designed from the point of view of the customers and not just to demonstrate the technical expertise that the development team possesses. The overall conclusion is most of the team members working on the customer end who are responsible for implementation and user success are aware of what the brands stand for but some technical team members limit themselves and their scope of knowledge to their coding page.
Choose your organization or, if you are not employed, a brand you are particularly interested in and determine what differentiates the brand from its nearest competitor. Is the most important reason one might choose the brand is because it has a lower price? Or are there significant functional performance or service-level differences? Or is it mostly something about the customer experience at different stages of the customer journey (e.g., during purchase, usage, after-sales service)? Look at the 3E’s video again, if you are unclear about this. Please reflect on what you learned doing this exercise in just a few sentences. You need to submit at least 100 words to pass this assignment.
I work with Enjay I.T Solutions Ltd. which is a software firm based in the state of Gujarat, India. One of the offerings that Enjay deals with is CRM - A customer relationship management tool. The closest competition for the same is Salesforce, Zoho, Microsoft Dynamic, and other similar brands. The one factor that differentiates Enjay from others is the time and effort that is put into the implementation process and handholding during the adoption period. The primary aim of Enjay is to ensure that its product has a positive impact on the customers’ business functioning. There are several resources and ways available to seek guidance and assistance in the implementation and adoption process.