Look at the brand practices on slide 21 from the video “Brand practices, part 3”. For one of your own brands or, if you are not employed, a brand you are particularly interested in, think of the brand promise (this was the “Bar Stool Test” in the To Do from Module 1). Select a single brand practice – e.g., recruitment, onboarding (induction), training, reward and recognition – and describe how you can better bring the brand to life through this. How might the change you propose better get people to understand and accept the brand, become advocates and/or ensure that people’s actions better deliver on the brand promise going forward? Please reflect on how your idea will improve the delivery of the brand promise in just a few sentences. You need to submit at least 150 words to pass this assignment.
To better bring the Warner Bros. brand to life during the training of new employees, it is important to focus on creating an immersive and engaging experience that aligns with the brand's values and promises. Introduce new employees to the rich history, iconic films, and memorable characters associated with Warner Bros. This can be done through videos, presentations, or interactive sessions that highlight the brand's heritage and its impact on popular culture. During training, emphasize the core values that define the Warner Bros. brand, such as creativity, innovation, and storytelling. Encourage employees to embody these values in their work and interactions, fostering a culture that reflects the brand's essence. Help new employees understand the broader purpose of Warner Bros., beyond entertainment. Create opportunities for new employees to connect with their peers and established members of the Warner Bros. team. Encourage collaboration, teamwork, and knowledge-sharing, as this can foster a stronger sense of belonging and dedication to the brand. Offer continuous learning and development programs that deepen employees' understanding of the brand and its evolving strategies. This can include workshops, seminars, and online resources that keep employees informed and aligned with the brand's direction.